Value, Strategy, International Markets, & Business Communication

Journals

 

 

  1. Preece, C N & Hooman A (2012) Preliminary model development of client orientation in civil engineering businesses. In International Journal of Modern Engineering Research Vol. 2, Issue. 5, Sept.-Oct. 2012 pp-2981-2985 ISSN: 2249-664
  2. Preece, C N & Selwood-Hogg J (2010) How should civil engineering businesses evaluate their marketing effectiveness? In Journal of Quantity Surveying & Construction Business Volume 1 Issue 1 pp 101-107 ISSN 1985-8817
  3. Moodley K, Smith N & Preece C N (2008) Stakeholder matrix for ethical relationships in the construction industry. Construction Management and Economics Vol 26, Issue 6 pp 625-632
  4. Tarawneh S, Preece C and Alrawdan A K Service Quality for Client Satisfaction – Re-Orienting the Construction Team,Abhath Al-Yarmouk, Basic Science and Engineering, Vol. 11, No. 2A 2002, pp625-637 (2002)
  5. Preece C.N. & Khalil I.I.M. Preliminary research into internal marketing as a strategic business philosophy in construction contracting. Journal of Construction Research, No 1, Volume 1 March 2000, pp.9-17, (2000)
  6. Winter C. & Preece C.N. (2000) Relationship marketing between specialist subcontactors and main contractors – comparing UK and German practice. International Journal for Construction Marketing, Volume 2, Issue 1, ISSN 1463-7189, (2000)
  7. Preece C N, Moodley K & Graham C (1999) Building an holistic model of public relations in construction contracting.International Journal of Construction Marketing, Oxford Brookes University, ISSN 1463-7189, (1999)
  8. Preece C N & Male S P (1997) Promotional literature for competitive advantage in UK Construction Firms. Construction Management & Economics. E & F N Spon, pp. 59-69 (1997)16.

 

International Conferences

 

  1. Preece C N (2011) Keynote address – Is IBS good for your business? Malaysia IBS International Exhibition 2011, CIDB Convention Centre, Kuala Lumpur
  2. Preece C N, Mohamad Syazli Fathi, Padfield R., Papargyropoulou E., Muhammad Madi Bin Abdullah, Rogers J. (2011) International Construction Business & Management Symposium – Proceedings (ICBMS2011) ISBN 978-967-41283-2-6
  3. Saifulnizam M., Coffey V.  and Preece C.N  (2011) Value Management: An Extension of Quantity Surveying Services in Malaysia. In Preece C N, Mohamad Syazli Fathi, Padfield R., Papargyropoulou E., Muhammad Madi Bin Abdullah, Rogers J. (2011) International Construction Business & Management Symposium – Proceedings (ICBMS2011) ISBN 978-967-41283-2-6
  4. M Saifulnizam, Coffey V & Preece, C N (2010) Marketing VM services to achieve competitive advantage in the Malaysian Construction Sector in Proceedings of 9th Annual Conference & Meeting of MiCRA, UiTM, Shah Alam
  5. Preece C N & Saiful N M S (2009) Approaches to business development and services marketing in QS practices, given possible opportunities overseas. 2009 MICRA Conference, Penang, Malaysia
  6. Preece C N (2009) The Brand Management Challenges in Marketing Quantity Surveying Departments in Higher Education QS Academia Conference. KAED, IIUM, 5th May
  7. Preece C N & Khairuddin A R (2009) Shari’ah compliant construction marketing – development of a new theory. Proceedings of the Inaugural Construction in the Muslim World Conference, 21 October 2009, International Islamic University Malaysia, Kuala Lumpur
  8. Preece C N (2009) Developing a framework for project level public relations in construction CIBW107 Symposium Construction in Developing Countries
  9. Preece C N, Roziha C.H, Handzalah A. and Saiful N.M.S (2008) Are quantity surveying practices prepared to meet the business development challenges and opportunities in the increasingly competitive market environment in Malaysia?In the Proceedings of The Pacific Association of Quantity Surveyors 12th Congress, 16th -18th June, Edmonton Canada
  10. Preece C N, Roziha C.H, Handzalah A. and Saiful N.M.S (2008) The challenges and opportunities in marketing the QS practice in Malaysia, in the Proceedings of the Quantity Surveying International Convention 2008, 21-22 October
  11. Preece C N, Roziha C.H, Handzalah A. and Saiful N.M.S (2008) Marketing the QS practice in Malaysia, in the Proceedings of CIB working groups W055 (Building Economics) and W065 (Organisation and Management of Construction) 14th -17thNovember 2008, Dubai21.
  12. Nguyen The Q.; Preece, C.N.; Male, S.P. –(2006) Strategic management practice and tendency in Vietnamese small and medium size construction firms – Proceedings of the International Symposium on Construction in Developing Economies: New Issues and Challenges
  13. Nguyen Q.H.; Preece, C.N.; Male, S.P. (2005) Construction Sector And Construction Firms In Vietnam: Strategic Issues In The Economic Transition – ICCREM 2005 International Conference on Construction & Real Estate Management, Penang, Malaysia
  14. Hassan S F, Preece C N, Abdul Rashid K (2004) A comparative study on prequalification of contractors adopted by the UK construction industry, the EU and the World Bank, Proceedings 1st International Conference World of Construction Project Management, Toronto, Canada, May 27/28 2004.24.
  15. Preece C N & Wharton M (2004) Research Into How Engineering Consultancy Firms Arwe Using Their Websites As A Recruitment Tool – Survey Report 2004 Published by University of Leeds.
  16. Okamoto T & Preece C N (2002) Marketing Management in the International Construction Marketplace 4th International Summer Symposium, Japan Society of Civil Engineers (JSCE), University of Hokkaido, Sappro City, Hokkaido, Japan (2002).
  17. Preece C N, Tarawneh S, Maatir (2002) Research into marketing service quality decision making in Jordanian construction organisations, Proceeding of the 3rd International Conference, Decision Making in Urban & Civil Engineering, London 2002 ISBN 0904354474 pp 810-816 (2002)
  18. Preece C N, Moodley K & Cox I (2001) Assessing construction website marketing effectiveness, in Marketing for profit in construction. Academic Proceedings. CIB W65 Task Group 1 International Construction Marketing Conference Edited by C N Preece. Published by University of Leeds. ISBN 0853162253 pp 43-51 (2001)
  19. Preece C N (2001)  Exploring corporate branding in construction in Marketing for profit in construction. Academic Proceedings. CIB W65 Task Group 1 International Construction Marketing Conference Edited by C N Preece. Published by University of Leeds. ISBN 0853162253 pp 43-51 (2001)
  20. Preece C N, Moodley K & Cox I (2001) Assessing the effectiveness of websites as an interactive business communications toolAssociation of Researchers in Construction Management (ARCOM) 17th Annual Conference Proceedings, Salford University, pp 207-217, (2001)
  21. Preece C N (2001) Marketing for profit in construction. Academic Proceedings. CIB W65 Task Group 1 International Construction Marketing Conference. Published by University of Leeds. ISBN 0853162253, (2001)
  22. Preece C.N. (2000)  Developing marketing and business development skills in engineers. Proceedings of Conference on Civil & Structural Engineering Education in the 21st Century, University of Southampton, 26-28 April (2000).
  23. Preece C N & Barnard L (1999) Marketing strategies of engineering consultancies given an increasingly competitive environment. Proceedings of the 4th National Construction Marketing Conference, 1st July 1999, Oxford Brookes Univeristy. IBSN 1-873640-27-7 (1999)
  24. Preece C N, Shafiei M (1998) Development Of Client Care Initiatives In Construction Contracting Organisations Association of Researchers in Construction Management (ARCOM) 14th Annual Conference and Annual General Meeting, University of Reading, 9-10 September (1998.)35.
  25. Toshihiko O and Preece C.N (1998) Japanese contractors’ overseas job opportunities and the development of more effective international marketing strategies. In Preece C N (Ed) (1998) Opportunities & Strategies in a Global Marketplace: Proceedings of  the 1st Leeds International Construction Marketing Conference Published by University of Leeds. ISBN 0 85316 185 2 pp 267-278 (1998)
  26. Preece C N & Shafiei M (1998) Client Care  In The Construction Industry – A Competitive Marketing Tool, Proceedings of the 3rd National Construction Marketing Conference, Oxford Brookes University.(1998)
  27. Preece C N, Moodley K & Humphrey J (1997) Effective Media Relations Strategies For Contractors Involved With Transport Projects. 25th PTRC European Transport Forum, Brunel University  1-5 September (1997).
  28. Preece C N, Moodley K & Putsman T (1997) More Effective Pre-Qualification Strategies And Team Presentation In Contractual Services. CIB W92 Conference Procurement – A Key To Innovation. Montreal (1997).
  29. Preece C N & Tarawneh S (1997) Service Quality for Client Satisfaction on Design and Build Projects  Association of Researchers in Construction Management (ARCOM) 13th Annual Conference Proceedings, Kings College, Cambridge, 15-17 September (1997).
  30. Moodley K, Preece C N & Woodhead R (1997) Change And Procurement – The Case Of The National Health Service In The UK. CIB W92 Conference Procurement – A Key To Innovation. Montreal.(1997)
  31. Preece C N, Tarawneh S & Moodley K (1997) Modelling Design & Build Service Quality. International Conference On Leadership & Total Quality Management In Construction & Building. Institution Of Engineers, Singapore. 6-8 October Singapore (1997)
  32. Preece C N, Moodley K, Humphrey J  (1997)Effective Media Relations Strategies for Civil engineering and Building ContractorsThe 2nd National Construction Marketing Conference, Oxford Brookes University, 3rd July 1997. ISBN 1-873640-16-1 (1997)
  33. Preece C N, Shafiei MWM & Moodley K, (1997) The Effectiveness of Promotion in the Private House Building Industry The 2nd National Construction Marketing Conference, Oxford Brookes University, 3rd July 1997. ISBN 1-873640-16-1 (1997)
  34. Preece C N & Tarawneh S (1997)  Developing High quality Design and Build Services: Closing the Four Managerial Gaps. The 2nd National Construction Marketing Conference, Oxford Brookes University, 3rd July 1997. ISBN 1-873640-16-1 (1997)
  35. Preece C N, Male S & Moodley K (1996) Targeting, Tailoring And Trimming – The More Effectiveness Of Promotional Literature In The Marketing Of Contractual Services. The 1st National Construction Marketing Conference, Oxford Brookes University, Thursday 4 July (1996).
  36. Preece C N, Moodley K & Graham C (1996) Public Relations To Support More Effective Marketing In UK Construction Contractors. The 1st National Construction Marketing Conference, Oxford Brookes University, Thursday 4 July (1996).
  37. Preece C N (1996) Keeping Up Appearances; The Planned & Pro-Active Management Of Public Relations For Contractors Involved On Transport Projects. Motorway & Trunk Road Contracting, Finance & Maintenance. Smi Conference, 10th & 11th March, London. (1996)
  38. Preece C N, Putsman A & Walker K (1996) Satisfying The Client Through A More Effective Marketing Approach In Contracting.The 1st National Construction Marketing Conference, Oxford Brookes University, Thursday 4 July (1996).
  39. Preece C N & Tarawneh S A(1996) Re-Orientating The Construction Team To Achieve Service Quality For Client Satisfaction.The 1st National Construction Marketing Conference, Oxford Brookes University, Thursday 4 July (1996).
  40. Preece C N & Moodley K (1996) The Management Of Public Relations As A Business Process In Construction. CIB Working Commission 65 Organisation & Management Of Construction (In Collaboration With W 92) Symposium Shaping Theory & Practice. Glasgow, 28 August – 3 September (1996)
  41. Preece C N & Moodley K (1996) Developing A Programme Of Total Customer Satisfaction Through Service Quality For Competitive Advantage In Construction. CIB W55 Economic Management & Innovation, Productivity & Quality In Construction. Zagreb, Croatia (1996).
  42. Moodley K And Preece C N (1996) Design-Build-Maintain Procurement Systems: A Strategic Solution To Road Development In Developing Countries. North Meets South Conference CIB W92, Durban, South Africa, January (1996).
  43. Preece C N, Moodley K& Graham C (1996) The Public Relations Role Of The Project Manager On Transport Infrastructure Schemes. 24th PTRC European Transport Forum, 2-6 September (1996)
  44. Preece C N & Moodley K (1995) Cost effective promotional strategies for small firms in developing countries. CASLE/FIG Seminar Sustainable Development: Counting the Cost & maximising the Value, Harare, Zimbabwe, and 13-17 August. (1995)
  45. Preece C N, Moodley K & Habeeb M The management of direct selling & pre-qualification team presentations for competitive advantage in contractual services. Conference on Practice Management for Land, Property and Construction Professionals, Liverpool John Moores University, 5th October (1995).
  46. Male S P & Preece C (1994) Promotional strategies in the marketing of contractual service within UK construction firms. A J Etkin Seminar on Strategic Planning in Construction Firms, Haifa, Israel.(1994)

 

Books

 

  1. Khairuddin, A.R, Preece C.N, Hasan D.F, (2012) International Readings in Construction Business and Marketing, IIUM Press, IIUM, ISBN: 978-967-0225-52-4
  2. Preece C N, Fathi M S, & Hooman A., (2012) Developing a model for the integration of customer relationship management and human resource management in construction businesses, Interntional Research Monograph Series B – Client Relationship Management (CRM) ISBN: 978-983-41283-3-3
  3. Preece C N, Moodley K, Smith P (2003) Construction Business Development; Meeting New Challenges, Seeking Opportunity, Butterworth Heinemann, ISBN 0 7506 5109 1 (2003)
  4. Preece C, Huovinen P, Low S P,  Davis P, Murdock I (2002) Task Group Research Report 2002 Report Compiled By CIB W065 Task Group 1 -International Construction Marketing, CIB Report: Publication  ISBN 0 85316 234 4 (2002)
  5. Preece C N Building on Strong Foundations, Sir Peter Shepherd Memorial Lecture 7 February 2001, Published by University of Leeds. ISBN 0853162166, (2001)
  6. Cox I & Preece C N (2001) Construction Website Survey2001 survey into the effectiveness of the websites and back office systems of the top 50 UK contractors Published by University of Leeds, ISBN  085316 227 1, (2001)
  7. Cox I, & Preece C. N. (2000) Using a website as a marketing communications tool in construction; survey into the effectiveness of the websites and back office systems of the top 50 UK contractors. Published by University of Leeds. ISBN 0 85316 210 7, (2000)
  8. Collard P.D. & Preece C.N (2000) Guide to marketing terminology for construction professions. Published by MarketingWorks Training & Consultancy Ltd. IBSN 0 85316 202 6, (2000)
  9. Preece C N & Barnard L (1999) Report On The State Of Marketing  In UK Engineering Consultancies. Published by University of Leeds. ISBN 0 85316 195 X, (1999)
  10. Preece C N, Moodley K & Smith A M (1998) Corporate Communications in Construction: Public Relations Strategies for Successful Business and Projects Blackwell Science. ISBN 0-632-04906-5, (1998)
  11. Preece C N (Editor and Author) (1998) Opportunities & Strategies in a Global Marketplace: Proceedings of the 1st Leeds International Construction Marketing Conference Published by University of Leeds. ISBN 0 85316 185 2, (1998)

 

Chapters in Books

 

  1. Preece C N, Moodley K and Brown M (2006) The Effectiveness of Marketing Spend  in Commerical Management of Projects; Defining the Discipline. Ed. David Lowe and Roine Leiringer. Wiley Blackwell pp 155-171
  2. Moodley K and Preece C N (2003) Survey of Problems Before the Construction Industry: A Report Prepared by Sir Harold Emmerson (1962) in Murray M and Langford D Construction Reports 1944-98, Blackwell Publishing 0632-05928-1, pp 39-54
  3. Preece C N Marketing and promotional strategies in construction in Langford D and Male S Strategic Management in Construction, 2nd Edition, Blackwell Science, ISBN 0-632-04999-5 pp175-186, (2001)
  4. Preece C N, Moodley K & Habeeb M (1996) The Management Of Direct Selling And Prequalification Team Presentations For Competitive Advantage In Construction. In Greenhalgh B (Ed) Practice Management For Land, Construction and Property Professionals. E & FN Spon, London. IBSN 0419213708. pp.129-137. (1996)
  5. Preece C N & Moodley K (1996) The Management Of Public Relations As A Business Process In Construction. In Langford D A & Retik A (Eds) The Organisation And Management Of Construction; Shaping Theory And Practice Volume 1 Managing The Construction Enterprise. E & FN Spon, London. ISBN 0419222308 (Hbk). pp 303-311.(1996)

 

Professional Journal Papers

 

  1. Preece C N & Moodley K (2003) Websites still not user friendly Construction Marketer Vol 1 Issue 7  February page 12 (2003)2. Preece C N & Moodley K (2003) Time for construction’s public relations makeover Construction Marketer Vol 1 Issue 8 March page 17 (2003)
  2. Preece C N (2003) We must have a meeting! Construction Marketer Vol 1 Issue 9 June page 23-25 (2003)
  3. Preece C N & Shafiei M (2002) What does caring for our customers mean in construction. Construction Marketer Vol 1 Issue 1 pp 9- 11, June (2002)
  4. Preece C N (2002) How can construction businesses manage their corporate brands more effectively? Construction Marketer Vol 1 Issue 2 p 25-27 (2002)
  5. Preece C N & Moodley K (2002) Marketing the responsible company Construction Marketer Vol 1 Issue 3 pp 26-27 (2002)
  6. Preece C N & Parker S (2002) A brand management tool-box for construction Construction Marketer Vol 1 Issue 4 pp 26-28 (2002)
  7. Preece C N &Zapata A V (2002) Design and build customer care Construction Marketer Vol 1 Issue 5 pp 24-25 (2002)
  8. Preece C N & Moodley K (1995) Winning Pitches (1996) Construction Manager. February Vol 2 Issue 2 Chartered Institute of Building. pp 16-19 (1996)
  9. Preece C N & Moodley (1995) K Escape from the image trap. Chartered Builder. Chartered Institute of Building.. pp 11-13. September (1995)
  10. Preece C N (1994) Promoting construction for competitive advantage. Chartered Builder. Chartered Institute of Building. pp 7-9 August/September (1994)